For the vast majority of our accounts, FieldSense works fine and delivers all that they require right out of the box. But, and all software product companies know this, there will always be accounts who want something more, or something different, or will find something not useful…
Do you live in the Stone Age? If not why are you still paying a fixed ‘per email’ price for your Email Marketing? What happened when TATA Docomo announced per second calling rates? Didn’t...
How many potential clients have you lost in the past quarter/year? Do you feel this happened due to lack of customer engagement? Is not being able to meet your targets still one of your...
The WannaCry incident is both new and scary in some ways and more of the same old stuff in others. Microsoft has circulated an advisory with guidelines on how to safeguard yourself and some...
Staying on top of one’s professional life has become quite demanding. Deadlines are tight, targets are high, there are too many things to be done, and amidst all this chaos there is an added...
Customer re-targeting – a term gaining prominence in the ever-growing world of digital marketing. Marketers study customer preferences, buying behavior, purchase history, response to previous promotions, demographics – the list can go on. Efficient...
We all know that innovation is critical for any business to achieve sustainability. And it becomes all the more important when we talk about it in the context of email marketing. Why? Because while...
Headlines have critical importance when it comes to effective copywriting. They decide whether the reader will spend more time with the copy or give it a miss. But even with a not so good headline,...
Many a times organizations discover that their customers don’t do what they say they’ll do. They agree to certain things during a survey, but don’t quite go by it when their feedback has been...
Today, much of digital marketing is centered on getting more traffic to your website and then trying to increase the conversion ratio. Methods such as search engine optimization, search engine marketing (a.k.a. pay per...
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