Category: Communications

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How Smart Is Your Smartphone?

Staying on top of one’s professional life has become quite demanding. Deadlines are tight, targets are high, there are too many things to be done, and amidst all this chaos there is an added...

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Effective Customer Re-Targeting With Outcome-Based Campaigns

Customer re-targeting – a term gaining prominence in the ever-growing world of digital marketing. Marketers study customer preferences, buying behavior, purchase history, response to previous promotions, demographics – the list can go on. Efficient...

Tips for Composing Catchy, Effective Subject Lines 0

Tips for Composing Catchy, Effective Subject Lines

Headlines have critical importance when it comes to effective copywriting. They decide whether the reader will spend more time with the copy or give it a miss. But even with a not so good headline,...

Social Identities – Why Do They Matter? 0

Social Identities – Why Do They Matter?

Many a times organizations discover that their customers don’t do what they say they’ll do. They agree to certain things during a survey, but don’t quite go by it when their feedback has been...

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How Well Do You Know Your Subscribers?

Today, much of digital marketing is centered on getting more traffic to your website and then trying to increase the conversion ratio. Methods such as search engine optimization, search engine marketing (a.k.a. pay per...

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Is Your Email Marketing Out of Focus?

‘Don’t lose your focus’. Haven’t all of us grown up listening to this line more often than ‘Good job!’ or any other congratulatory remark? And even today when you look out of your office...