How Location Intelligence Is Transforming The Consumer Experience
Driven by sophisticated technologies, there is a silent but significant shift happening in the consumer world. Today’s consumers want more than just good products or services. They want better consumer experiences. Result – sharper businesses are already recasting their processes and operations to deliver them.
This opens doors for many small and medium enterprises seeking to grab business from larger counterparts with higher reach and resources. Simply by adopting smart technologies and reorganizing their business processes around them, SMBs are now leveraging their customer handling potentials dramatically. By transforming how they think, decide and act completely, today’s small and medium businesses are easily able to discover instant ways to create incredibly personalized, yet friction-less experiences for their clients. All without a large team.
One way many enterprises are doing this is by consciously picking field tracking systems that are built on smart maps, and are further embedded with location intelligence and location analytics. They include tools, reports and even Artificial Intelligence (AI) that help businesses do a lot more than just tracking their field staff’s whereabouts and schedules. The more advanced platforms will even support business heads with valuable insights derived by answering one simple question – Where.
FieldSense is one such location aware platform. Here is a situation.
You are an organization with 65 field representatives scattered across the country. Every morning your field force reports to office and you provide them with a trip sheet – a list of today’s visits with all relevant customer details – name, their exact location, meeting time, contact details and relevant inputs for the meetings. This is a static list that cannot be altered once the team hits the field.
Your team has already left your office when an important client calls in requesting for an urgent meeting that cannot be delayed. What do you do?
Using FieldSense, Swati will next make all relevant details and historic data of Client Atul visible to the newly assigned field executive – client name, contact details, last visit details, past purchase details, past communications, purpose of current meeting, and more. Giving her the power to make only what’s relevant at the time available to only the relevant team member with a simple click.
There are three ways FieldSense Location Intelligence can thus help managers create seamless customer experiences without having to scale up their team size:
Instantaneous decisions so that no opportunities are missed
FieldSense comes with impromptu decision provisions like reassigning tasks, rescheduling team visits in real time to allow business managers handle any urgent situation that may appear at any time of the day instantly. Our tools are designed to provide location-based real-time view of field executives, their current status and upcoming schedules, and enable seamless communication among field executives and operational managers, so that organizations can alter their and team’s decisions and trip schedules even while the team is on field. Thus enabling businesses to nurture clients with prompt solutions, especially at times of urgent/unexpected needs.
Look at it through a customer’s experience lens – a company that understands their needs and hates leaving NOW situations to tomorrow is just the one any customer would want to be with. Especially in today’s high-speed era, when customers can easily take their business away to a competitor if the company fails to live up to their expectations.
Relevant information to relevant team member at relevant time at relevant place
The fastest way to lose a customer? Send him a half-informed or uninformed representative. This also takes us to the one big question. How much information should an enterprise put in each rep’s knowledge bank so that business isn’t hurt at any point. We have all seen how irritable customers get when representatives fail to provide tailor-made responses and bang-on solutions to resolve client issues instantly. It’s a situation that needs no detailing.
FieldSense addresses this reality head-on. Our tool empowers team managers back at the office make relevant historic, current and other relevant data available to selected team member(s) on the field with a simple click, even in real time. So that no matter who visits the client the next time, the customer’s experience remains unchanged and unaffected.
Gives Field Operatives the power to execute the best customer experience
Empower your field force with the right tools to execute their jobs and they will serve your clients in a more consistent and efficient manner.
Our Location Intelligence acts as a single source of truth for your company, making it easy for everyone to stay updated on what they need to work on, allowing them to gather relevant team support and information support as and when needed, and execute their tasks seamlessly to create happy, near-flawless customer experiences. It even keeps team managers updated at all times, so that they can back their team with right inputs, guidance, supervision and support systems right when the need pops-up.
It’s all about collaborating effortlessly!
As much as advanced employee tracking systems like FieldSense can do to leverage your customer’s experience, one of the greatest benefits of the product is how it creates seamless collaboration between team members and backend managers in real time – even when the team is scattered across geographic areas. Thus making investments in advanced technologies clearly the new way-ahead – creating smoother workflows, happier customers and impressive business returns – for small businesses in particular.
Looking for the right employee tracking and collaboration system with smart maps and inbuilt intelligence? Get started with FieldSense – the No.1 location aware system for small and medium businesses.