Tagged: Automatic Bounce Management

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Effective Customer Re-Targeting With Outcome-Based Campaigns

Customer re-targeting – a term gaining prominence in the ever-growing world of digital marketing. Marketers study customer preferences, buying behavior, purchase history, response to previous promotions, demographics – the list can go on. Efficient...

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How Well Do You Know Your Subscribers?

Today, much of digital marketing is centered on getting more traffic to your website and then trying to increase the conversion ratio. Methods such as search engine optimization, search engine marketing (a.k.a. pay per...