Tagged: Personalized Email Marketing Solutions

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Tips on List Acquisition for Effective Email Marketing

While Email Marketing continues to be the highest ROI generating marketing technique, marketers are striving towards optimizing their campaigns in order to get the best results. In order to optimize anything, one needs deep...

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Effective Customer Re-Targeting With Outcome-Based Campaigns

Customer re-targeting – a term gaining prominence in the ever-growing world of digital marketing. Marketers study customer preferences, buying behavior, purchase history, response to previous promotions, demographics – the list can go on. Efficient...

Tips for Composing Catchy, Effective Subject Lines 0

Tips for Composing Catchy, Effective Subject Lines

Headlines have critical importance when it comes to effective copywriting. They decide whether the reader will spend more time with the copy or give it a miss. But even with a not so good headline,...

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How Well Do You Know Your Subscribers?

Today, much of digital marketing is centered on getting more traffic to your website and then trying to increase the conversion ratio. Methods such as search engine optimization, search engine marketing (a.k.a. pay per...

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Is Your Email Marketing Out of Focus?

‘Don’t lose your focus’. Haven’t all of us grown up listening to this line more often than ‘Good job!’ or any other congratulatory remark? And even today when you look out of your office...