Do you live in the Stone Age? If not why are you still paying a fixed ‘per email’ price for your Email Marketing? What happened when TATA Docomo announced per second calling rates? Didn’t...
While Email Marketing continues to be the highest ROI generating marketing technique, marketers are striving towards optimizing their campaigns in order to get the best results. In order to optimize anything, one needs deep...
How many potential clients have you lost in the past quarter/year? Do you feel this happened due to lack of customer engagement? Is not being able to meet your targets still one of your...
We all know that innovation is critical for any business to achieve sustainability. And it becomes all the more important when we talk about it in the context of email marketing. Why? Because while...
Headlines have critical importance when it comes to effective copywriting. They decide whether the reader will spend more time with the copy or give it a miss. But even with a not so good headline,...
Today, much of digital marketing is centered on getting more traffic to your website and then trying to increase the conversion ratio. Methods such as search engine optimization, search engine marketing (a.k.a. pay per...
‘Don’t lose your focus’. Haven’t all of us grown up listening to this line more often than ‘Good job!’ or any other congratulatory remark? And even today when you look out of your office...
If you send email campaigns long enough, you will inevitably run into spam filter issues. You would find roughly 10-20% emails get lost in cyberspace mostly due to spam filters. You don’t even have...
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